HERE'S HOW
IT WORKS
Three things. That's all you need to understand. Upload. Invest. Earn. Everything else is the engine running underneath.
The moment a song is uploaded, it's valued. Every song starts with 2,985 units at R335 each — a R1M floor. That's the baseline for every artist, no matter who they are.
Unit price = R335 × (1 + n). The "n" score is built from the artist's followers, streams and tickets. D-tier starts at 1. An A-lister with maximum scores hits R2,345 per unit.
Artists can offer anywhere from 1% to 30% of their royalties. Investors buy units. As the artist grows, unit value rises — early investors in D-tier artists can see up to 7x returns.
Spotify, YouTube, TikTok and SABC all pay into the pot. After SAMRO (15%) and CAPASO (10%) deductions, what's left is split proportionally to unit holders. Every month. Automatically.
Once shares are sold, the artist cannot force a buyback for 10 years. This protects investors. After 10 years, the artist can negotiate. Buyback price = market value + all royalties earned.
A new artist and an A-lister both offer 30% of their royalties. But the A-lister's 30% costs more per unit and pays out more. The system rewards real-world growth — nothing else.